Identity

McKinney & Olive

In 2012, Crescent Real Estate started development on a new building in Dallas, Texas. The tower was designed by Cesar Pelli of Pelli Clarke Pelli Architects. Crescent Real Estate needed an identity to match the unique shape of the building. The project included a full identity guide with a system for retail owners and building signage. The tower construction was completed in 2016.

Identity    Art Direction    Experience    Logo Design
 

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