Campaign

Bloomberg Philanthropies Mayors Challenge

The Mayors Challenge is a competition spearheaded by Bloomberg Philanthropies encouraging American cities to create ideas and solve challenges that affect city life.

When the competition launched in the summer of 2012, they needed an animated video to help spread the message (The video can be viewed below the storyboard). The winners were announced in the spring of 2013, and Bloomberg Philanthropies featured badges for each city to share throughout social media.